UAB Medicine Branding Site

How To Work With Us

Marketing and Communications Staff Organization

About Us

Our team can assist you with marketing, promotions, and communications to patients/consumers, employees/potential employees, UAB physicians, referring physicians and the regional and national physician audience. For service line marketing, please contact the Marketing Manager assigned to your service line listed below. Any clinical department or facility requesting marketing will need to meet minimum marketing readiness standards to ensure the service is accessible and delivering target service requirements. For non-service line needs, you may contact the appropriate team member listed below. If your area is not listed or if you’re unsure, please reach out to one of the Directors listed. We look forward to working with you.

Social media can be daunting and you may not know where to begin. The UAB Medicine / UAB School of Medicine Social Media Toolkit provides a primer on the various platforms, which to use based on your goals, and tips to help make setting up your presence and building engagement. Click here to download the toolkit.

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Adrienne Kilgo

Assistant Vice President, Marketing

  • Global Brand Marketing
  • Global Research
  • Outlying Clinic Development
  • UAB Health System Network Brands
Maelynn Cheung

Assistant Vice President, Corporate Communications

  • Alliance
  • Price Transparency
  • Salesforce/CRM
  • Strategic & Executive Communications
  • US News Rankings
  • Other non-clinical areas
Andrea Bevan

Business Operations Manager

  • Contracts
  • Finance and Budget
  • Marq
  • Marketing Operating
  • Production Management – WorkFront
Virginia Eady

Marketing Technology Manager

  • HSIS Liasion
  • Technology Vendor Liason
  • Digital Signage | Hardware/Install

Communications Marketing

Michele Farmer

Consumer Communications Manager

  • Content Development – Consumer
  • E-mail Marketing
  • Digital Media – Consumer
  • Social Media

Elizabeth Patton

Internal Communications Manager

  • Alys Stephen Center
  • Ambulatory Internal Communications
  • Benevolent Fund
  • Communications – Internal
  • Digital Signage | Content & Management
  • Employee Engagement
  • Employee E-Newsletter
  • HSIS Communications
  • Internal Marketing
  • Leadership Development Office
  • ONE – Employee Intranet
  • OPXE

Kate Hiden

Physician Marketing Manager

  • CME/Podcast Development
  • Communications: External Physicians
  • Communications: Internal Physicians
  • For Medical Professionals Website
  • Key Updates
  • MD Learning Channel
  • UAB MedCast

Sherri Blank

Corporate Communications Manager

  • Alabama Physician Network
  • Awards and Recognition
  • Compliance & Legal
  • Corporate Communications
  • COVID / Vaccination
  • Diversity, Equity & Inclusion
  • Legislation
  • Opioid Stewardship
  • Patient Portal
  • Quality & Safety
  • UAB Cares

Service Line & Clinical Marketing

Abby Vinson

Corporate Communications Specialist

  • Cooper Green

Michelle Robertson

Marketing Manager

  • AOC | Alabama Organ Center
  • Cardiovascular Institute (CVI)
  • Comprehensive Transplant Institute (CTI)
  • Pulmonary

Natalie Daniel

Marketing Manager

  • Endocrinology | Diabetes
  • Family Medicine/Primary Care
  • Geriatrics/House Calls
  • Infectious Disease
  • Precision and Genomic Medicine (Genetics)
  • Psychiatry
  • Spain Rehab
  • Urology
  • Weight Loss Medicine
  • Women and Infants

Rebekah Gamotis

Marketing Manager

  • Cancer
  • Dermatology
  • Gastrointestinal
  • Neurosciences
  • Orthopaedics
  • Otolaryngology (ENT)
  • Pain Clinic
  • Rheumatology
  • Surgery (Dept of)
  • Telemedicine | eMedicine

Taylor Justice

Marketing Specialist

  • Allergy & Asthma
  • Arts in Medicine
  • Auxiliary Services
  • Blood Bank
  • Care Transitions
  • Critical Care Transport
  • Emergency Medicine
  • Facilities Collateral
  • Hospitalist
  • UAB Medicine Company Store
  • Nephrology
  • Oral and Maxillofacial
  • Palliative Care
  • Pharmacy
  • Radiology
  • Spiritual Health
  • Volunteer Services

Gigi Starling

Marketing Assistant

Human Resources & Recruitment Marketing

Ashley Benson

Employee Marketing Manager

  • Core Values
  • Employee Onboarding and Orientation
  • HR Communications
  • Nursing Special Projects
  • UAB Nursing Partnership
  • Patient & Visitor Guide

Christian Myrick

Recruitment Marketing Specialist

  • Global and Nurse Recruitment
  • Recruitment Events and Booth Management
  • External Careers eNewsletters

Jonathan Wise

Recruitment Marketing Specialist

  • Internal Nursing Communications
  • Internal Nursing eNewsletter
  • Professional Observances
  • Wellness

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