How To Work With Us

Marketing and Communications Staff Organization


 

Our team can assist you with marketing, promotions, and communications to patients/consumers, employees/potential employees, UAB physicians, referring physicians and the regional and national physician audience. For service line marketing, please contact the Marketing Manager assigned to your service line listed below. Any clinical department or facility requesting marketing will need to meet minimum marketing readiness standards to ensure the service is accessible and delivering target service requirements. For non-service line needs, you may contact the appropriate team member listed below. If your area is not listed or if you’re unsure, please reach out to one of the Directors listed. We look forward to working with you.

 

View Marketing and Communications Staff as List >>

Clinical Service Line Assignments

Adrienne Steading
Director, Marketing & Digital Strategy

(205) 934.5540
asteading@uabmc.edu
  • Global/Brand Marketing
  • UAB Health System Network Brands
  • Precision and Genomic Medicine (Genetics)
  • Telemedicine
  • Outlying Clinic Development (Gardendale & Hoover)

Deeana Crider
Service Line Marketing Manager

(205) 934.9214
dcrider@uabmc.edu
  • Alabama Organ Center
  • Callahan Eye Hospital
  • Cardiovascular Service Line:
    • Cardiology
    • Cardiac Surgery
    • Thoracic Surgery
    • Vascular Surgery
    • Interventional Neurovascular
  • Pulmonary, Allergy and Critical Care
  • Radiology (Imaging)
  • Transplant Services

Rebekah Fitts
Service Line Marketing Manager

(205) 934.7495
rfitts@uabmc.edu
  • Cancer Community Network
  • Cancer Services
  • Dermatology
  • GI Services
  • Internal Medicine/Prime Care
  • Neurosciences
  • Orthopaedics
  • Otolaryngology (ENT)
  • Rheumatology
  • Women’s Service Line:
    • Obstetrics and Gynecology
    • Primary OB
    • Reproductive Endocrinology
    • Uro-Gynecology
    • High-Risk Pregnancy
    • Women & Infants Center
    • Neonatology
    • RNICU

Natalie Selman
Marketing Assistant

(205) 934.7804
nselman@uabmc.edu
  • Arts in Medicine
  • Critical Care Transport
  • Diabetes
  • Endocrinology
  • Geriatrics & Palliative Care
  • Hospitalists
  • Infectious Disease
  • Psychiatry
  • Spain Rehab
  • Urology
  • Weight Loss Medicine

Caroline Dunavant
Employee Marketing Manager

(205) 934.7878
ceevans@uabmc.edu
  • Employee Engagement and Onboarding
  • Global Recruitment
  • Hospital Special Projects
  • Nurse Recruitment

Ashley Benson
Recruitment Marketing Specialist

(205) 943.7763
abenson@uabmc.edu
  • HR Special Projects
  • Pharmacy Recruitment
  • Rehab Services Recruitment
  • Company Store

For all other clinical areas,
please complete the Contact form
above and someone from our
department will be in touch with you.

 

Non-Clinical Assignments

Sherri Blank
Corporate Communications Specialist

(205) 943.8928
sblank@uabmc.edu
  • Corporate communications
  • Leadership communications
  • Legislative & compliance
  • Patient Portal
  • Quality & Safety

Dawn Williams
Internal Communications Manager

(205) 975.3237
dawnwilliams@uabmc.edu
  • Digital signage
  • Employee newsletter
  • Employee engagement
  • Internal communications
  • Office of Patient Experience & Engagement
  • ONE
  • Screensavers

Marissa Keppley
Physician Marketing Manager

(205) 934.9315
mkeppley@uabmc.edu
  • Physician communications
  • Reputation marketing
  • CME/Podcast development
  • MD Learning Channel

For all other non-clinical areas, please contact Maelynn Cheung

(205) 975.9696
mcheung@uabmc.edu