UAB Medicine was ranked the No. 2 health care brand in the country and first in the Birmingham area by independent consulting firm Monigle, in its eighth annual Humanizing Brand Experience research report.
Our No. 2 national ranking is up one spot from last year in the study, which surveyed more than 27,000 health care decision-makers who have medical insurance and received medical care over the past two years. They were asked to share their opinions on 213 health care brands across 71 U.S. markets, in areas such as:
- Compassion and engagement of staff
- Cutting-edge treatments and technology
- Appearance of facilities and overall environment
- Ease of communication
- Presence in advertising and on social media
In addition to our overall rankings, UAB Medicine was specifically recognized as the nation’s No. 1 trusted health care brand, No. 3 for listening to consumers, and No. 5 for social media content.
Drivers of consumer choice
The Humanizing Brand Experience report explores the key trends, insights, and strategies that are shaping the future of health care. The rankings are based on 55 of the most impactful drivers of consumer choice and advocacy – from the sensorial and intellectual to behavioral and emotional factors.
“This is a testament to the unwavering dedication of our team at UAB Medicine,” said Assistant Vice President of Marketing Adrienne Steading. “Being ranked No. 2 nationally and No. 1 locally reflects our deep commitment to compassionate care, cutting-edge innovation, and meaningful engagement with our patients. We are especially proud to be recognized as the nation’s most trusted health care brand, as trust is the foundation of everything we do. These rankings inspire us to continue delivering the highest quality care and to build even stronger connections with our community.”
This recognition is among the latest to honor excellence at UAB Medicine, which provides health care services to over 1.6 million patients annually. Most recently, Becker’s Healthcare included UAB Medicine on its 2025 list of “150 Top Places to Work in Healthcare”. And last year, UAB Hospital was named the best hospital in Alabama in the 2024-2025 U.S. News & World Report rankings. Also in 2024, UAB became one of only 19 hospitals worldwide to receive a sixth consecutive Magnet designation for nursing excellence by the American Nurses Credentialing Center Magnet Recognition Program.
Monigle is a brand experience company that helps clients better focus on customers and create memorable moments that drive human impact.
Click here to learn more about UAB Medicine.