What We Do

UAB Health System Marketing & Communications can help promote your clinical services, build patient and referral volume, increase local, regional and national exposure and reputation, educate patients, recruit talent, and communicate your story or initiative to UAB Medicine employees. Just a few of the things we create or manage:

 
 

Campaigns


Large- and small-scale strategic marketing campaigns

 
 

Digital Marketing


Digital marketing, including search engine marketing (SEM), search engine optimization (SEO), social media, paid and non-paid, adword buys, keyword research, etc.

 
 

Social Media


Social media page strategy, development or posting

 
 

Traditional Advertising


Traditional and broadcast media, such as billboards, television, radio, print advertising, etc.

 
 

Website development


 
 

CME-eligible videos and podcasts


UAB’s Callahan Eye Center was ranked highest by Birmingham Magazine in the Best of Birmingham Family and Kids edition.
 

 
 

Email


Email marketing and messaging

 
 

Patient education


Patient education brochures, booklets, videos, etc.

 
 

Annual reports and outcomes publications


 
 

Online provider directory management


 
 

Corporate communications


Leadership communications, Vocera, Sharing in Success, Engagement Surveys, MACRA, policy and procedures, etc.

 
 

Branded templates


 
 

Writing and editing