What We Do

UAB Health System Marketing & Communications can help promote your clinical services, build patient and referral volume, increase local, regional and national exposure and reputation, educate patients, recruit talent, and communicate your story or initiative to UAB Medicine employees. Just a few of the things we create or manage:



Large- and small-scale strategic marketing campaigns


Digital Marketing

Digital marketing, including search engine marketing (SEM), search engine optimization (SEO), social media, paid and non-paid, adword buys, keyword research, etc.


Social Media

Social media page strategy, development or posting


Traditional Advertising

Traditional and broadcast media, such as billboards, television, radio, print advertising, etc.


Website development


CME-eligible videos and podcasts

UAB’s Callahan Eye Center was ranked highest by Birmingham Magazine in the Best of Birmingham Family and Kids edition.



Email marketing and messaging


Patient education

Patient education brochures, booklets, videos, etc.


Annual reports and outcomes publications


Online provider directory management


Corporate communications

Leadership communications, Vocera, Sharing in Success, Engagement Surveys, MACRA, policy and procedures, etc.


Branded templates


Writing and editing