What We Do

UAB Health System Marketing & Communications can help promote your clinical services, build patient and referral volume, increase local, regional and national exposure and reputation, educate patients, recruit talent, and communicate your story or initiative to UAB Medicine employees. Just a few of the things we create or manage:

 
 

Campaigns


Large- and small-scale strategic marketing campaigns

 
 

Digital Marketing


Search engine optimization and marketing, social media, paid and non-paid, adword buys, research, and more.

 
 

Social Media


Strategy and management of UAB Medicine’s presences on social media

 
 

Advertising


Traditional and broadcast media, such as billboards, television, radio, print advertising, etc.

 
 

Websites


Website strategy, development, design, research and ongoing management and maintenance

 
 

CONTINUING EDUCATION


Development and marketing of CME-eligible videos and podcasts

 
 

E-Mail Marketing


Strategy, design and implementation of various e-mail efforts to targeted audiences

 
 

Patient MATERIALS


Patient education guides, brochures, booklets, videos, etc.

 
 

PUBLICATIONS


Annual reports, outcomes publications, online publications

 
 

PROVIDER DIRECTORY


Online provider directory management and five-star ratings

 
 

Corporate communications


Leadership communications, crisis communications, system-wide initiatives and efforts

 
 

BRANDING & LOGOS


Management of the UAB Medicine brand, including brand standards and use of logos

 
 

Writing and editing


Telling stories of employees and patients that highlight UAB Medicine’s successes