UAB Medicine News
UAB Clinicians You Should Be Following on Twitter
Twitter makes it easy for medical professionals to stake out a piece of the social media landscape to promote their disciplines, tout personal and institutional successes, and spread awareness on topics that are near and dear to them. Many UAB Medicine clinicians are making excellent use of Twitter.
We interviewed six of the most-followed users about their Twitter presence. If you aren’t already following them, you should be!
Matthew Might, PhD
Professor; director, Hugh Kaul Precision Medicine Institute
Handle: @mattmight (11,800 followers, 8,709 tweets)
What do you use Twitter for? Professional networking, keeping up to date, personal branding
What do you tweet about? We often turn to social media to find answers. With patient consent, I have posted genetic variants to Twitter to get expert interpretation on their pathogenicity and potential treatment strategies. I also discuss computer science and precision medicine. And memes.
A.J. Gunn, MD
Interventional radiologist, UAB Department of Radiology; assistant program director, Diagnostic Radiology Residency Program; director, Interventional Radiology Ambulatory Clinic & Outpatient Services
Handle: @ajgunnmd (2,285 followers, 3,076 tweets)
What do you use Twitter for? When I came to UAB in 2016, I quickly discovered that colleagues, residents, and medical students from other institutions didn’t realize the size and scope of our patient population. I began using Twitter as a means to let others around the country know that UAB is a great place to work or train.
This has been great for increasing our brand awareness. I’ve had several applicants for residency or fellowship mention that they came to check out UAB specifically due to our social media presence. Further, involvement in social media has led to invitations to speak at national conferences, leadership positions in national societies, and opportunities for research collaboration.
What do you tweet about? It’s important to understand who you want your audience to be. My feed is mostly dedicated to promoting the specialty of interventional radiology to patients and referring doctors through easily understandable cases. However, physicians could use Twitter to promote research, advocate for disease-specific causes, or really anything they think is important.
Ahmed Kamel, MD, PhD
Chief, UAB Section of Interventional Radiology; medical director, UAB Heart and Vascular Center
Handle: @ahmed_kamel_ir (1,810 followers, 799 tweets)
What do you use Twitter for? To raise awareness about the importance of interventional radiology as a minimally invasive option for treating disease and to position interventional radiology as part of the treatment/management algorithm of disease.
What do you tweet about? I use it to market UAB’s interventional radiology services and to present interesting cases and findings for trainees and other audiences. I also orient my audience with the most recent advances in the field of interventional radiology through recently published articles and other topics.
Cheri Canon, MD
Chair, UAB Department Radiology
Handle: @CheriCanon (1,718 followers, 844 tweets)
What do you use Twitter for? To promote diversity in leadership – specifically gender diversity – as president of Momentum, a women’s leadership group in Birmingham, and as founder of a national program for leadership development among women in radiology
What do you tweet about? Women leaders, diversity and inclusion, patient-centered care in radiology, leadership development, and activities at UAB (including football!)
Deidre Downs Gunn, MD
Assistant professor, UAB Division of Reproductive Endocrinology and Infertility; medical director of in vitro fertilization program
Handle: @deidredowns (1,653 followers, 379 tweets)
What do you use Twitter for? I think it’s important to educate the public and raise awareness of women’s health issues. In the field of infertility, I see my role as both a physician and an advocate for access to care for all patients with infertility.
What do you tweet about? Women’s health issues, including infertility and access to care; medical education; thought leadership in the areas of medicine and policy
Herb Chen, MD
Chairman, UAB Department of Surgery; surgeon-in-chief, UAB Medicine
Handle: @herbchen (1,637 followers, 1,465 tweets)
What do you use Twitter for? Increasing awareness of the UAB Department of Surgery and its faculty and trainees
What do you tweet about? I advocate for endocrine diseases as the current president of the American Association of Endocrine Surgeons and for diversity and inclusion as the current president of the Society of Asian Academic Surgeons Foundation.
The Twitter stats cited are as of August 14, 2018.
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